CREATIVE BRIEF
Client full Name
First Name
Last Name
Role on Project
Company name
Phone Number
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Area Code
Phone Number
E-mail
Names, designations and contact information for other key decision makers.
Product or Service brand name
Why are we creating this campaign/ad?
Who are we creating it for?
What do we want to say to them? (Single key message/proposition)
What do we want them to believe or do when they hear us?
Why should they believe us?
Where will we say it?
Television or Online Video
Corporate or Brand video
Web microsite
Web - Landing Page
Digital display banners
Web content strategy
Web content
Social Media strategy
Social - FB/Pinterest/Twitter/Insta posts
Social Media - sponsored posts/stories/ads
Social Media - scheduling and posting
Social Media - community management/moderation
OOH - Transit
OOH - POS
OOH - billboard
OOH - posters
Radio
Retail/Instore Posters
Retail/Instore Digital
Print: Newspapers
Print: Magazines
Print: Direct mail
Print: Collateral/Brochures
Experiential strategy
Experiential Design/Creative
Experiential Event management
SEO
SEM/Paid Search
Other
How much can we invest to say it well?
When do we need to say it?
Keep this in mind:
Avoid this:
Competitive Scan
Supporting documents
Discounts/special pricing
We are a certified B Corp and we use business as a force for good. We offer special pricing and discounts to eligible clients.
Are you a certified B Corporation or a federally or provincially incorporated not-for-profit?
Certified B Corporation
Federally incorporated not-for-profit
Provincially incorporated not-for-profit
No, we are not
Are you an IBPOC-owned, veteran-owned or disabled-owned business?
Indigenous-owned
Black-owned
POC-owned
Newcomer-owned
Immigrant-owned
Women-owned
Disabled-owned
Veteran-owned
CCAB-certified
CAMSC-certified
WBE-certified
IWSCC-certified
NMDSC-certified
No, we are not
Are you a small business?
Yes
No
Timeline: Major milestones
Briefing
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Client Review
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Approval
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Production estimate approval
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Production begins
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Production Approval
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Release/Air/Live date
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Submit
Completed on
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