CREATIVE BRIEF
Client full Name
First Name
Last Name
Role on Project
Company name
Phone Number
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Area Code
Phone Number
E-mail
Names, designations and contact information for other key decision makers.
Product or Service brand name
Why are we creating this campaign/ad?
Who are we creating it for?
What do we want to say to them? (Single key message/proposition)
What do we want them to believe or do when they hear us?
Why should they believe us?
Where will we say it?
Television or Online Video
Corporate or Brand video
Web microsite
Web - Landing Page
Digital display banners
Web content strategy
Web content
Social Media strategy
Social - FB/Pinterest/Twitter/Insta posts
Social Media - sponsored posts/stories/ads
Social Media - posts
Social Media - moderation
OOH - Transit
OOH - POS
OOH - billboard
OOH - posters
Radio
Retail/Instore Posters
Retail/Instore Digital
Print: Newspapers
Print: Magazines
Print: Direct mail
Print: Collateral/Brochures
Experiential strategy
Experiential Design/Creative
Experiential Event management
SEO
SEM/Paid Search
How much can we invest to say it well?
When do we need to say it?
Keep this in mind:
Avoid this:
Competitive Scan
Supporting documents
Timeline: Major milestones
Briefing
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Month
Year
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Client Review
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Approval
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Month
Year
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Production estimate approval
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Month
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Day
Year
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Production begins
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Day
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Month
Year
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Production Approval
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Day
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Month
Year
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Release/Air/Live date
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Completed on
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