CREATIVE BRIEF
Client full Name
First Name
Last Name
Role on Project
Company name
Phone Number
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Area Code
Phone Number
E-mail
Names, designations and contact information for other key decision makers.
Product or Service brand name
Why are we creating this campaign/ad?
Who are we creating it for?
What do we want to say to them? (Single key message/proposition)
What do we want them to believe or do when they hear us?
Why should they believe us?
Where will we say it?
Television
Print: Newspapers
Print: Magazines
Print: Direct mail
Print: Collateral/Brochures
OOH - Transit
OOH - POS
OOH - billboard
OOH - posters
Radio
Web banners
Web microsite
Web viral
Guerilla events
Branch/Retail Posters
Branch/Retail Digital
Web - Landing Page
Social Media - FB/Pinterest/Twitter page
Social Media - posts
Social Media - moderation
How much can we invest to say it well?
When do we need to say it?
Keep this in mind:
Avoid this:
Competitive Scan
Supporting documents
Timeline: Major milestones
Briefing
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Month
Year
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Client Review
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Day
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Month
Year
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Approval
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Day
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Month
Year
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Production estimate approval
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Month
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Day
Year
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Production begins
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Day
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Month
Year
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Production Approval
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Day
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Month
Year
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Release/Air/Live date
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Day
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Month
Year
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Completed on
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