CREATIVE BRIEF

CREATIVE BRIEF
Client full Name

First Name Last Name
Role on Project
Company name
Phone Number

Area Code Phone Number
E-mail
Names, designations and contact information for other key decision makers.
Product or Service brand name
Why are we creating this campaign/ad?
Who are we creating it for?
What do we want to say to them? (Single key message/proposition)
What do we want them to believe or do when they hear us?
Why should they believe us?
Where will we say it?

Television or Online Video Corporate or Brand video Web microsite Web - Landing Page Digital display banners Web content strategy Web content Social Media strategy Social - FB/Pinterest/Twitter/Insta posts Social Media - sponsored posts/stories/ads Social Media - posts Social Media - moderation OOH - Transit OOH - POS OOH - billboard OOH - posters Radio Retail/Instore Posters Retail/Instore Digital Print: Newspapers Print: Magazines Print: Direct mail Print: Collateral/Brochures Experiential strategy Experiential Design/Creative Experiential Event management SEO SEM/Paid Search
How much can we invest to say it well?
When do we need to say it?
Keep this in mind:
Avoid this:
Competitive Scan
Supporting documents
Timeline: Major milestones
Briefing *

Day Month Year
Client Review *

Day Month Year
Approval *

Day Month Year
Production estimate approval

Month Day Year
Production begins *

Day Month Year
Production Approval *

Day Month Year
Release/Air/Live date *

Day Month Year
Submit
Completed on *

Month Day Year Hour Minutes AM/PM Option
Should be Empty:

CREATIVE BRIEF

Timeline: Major milestones

Submit